Bubble and Speak

The DIA invited Sam to be a speaker at their ‘Bubble and Speak’ Breakfast series.  Each seminar features guest speakers from some of Australia’s most interesting and established design professionals from a broad range of design-related disciplines.

Sam says she is an Interior Design; but this only tells part of the story.  She began her career as a landscape architect and later went onto study Interior Design.  With a burning desire to create functional solutions for everyday problems Sam then entered the realm of product design and created Floorscape (2002).  It was the culmination of everything thus far.  The interactive floor surface started a fire in Sam that couldn’t be put out and fuelled the beginning of Studio Sam in 2004.

During her presentation Sam talked about how Studio Sam started and some of her experiences and creative processes.  Sam also presented a range of Studio Sam’s interior design projects and 3 of the studio’s key product ranges.

review by the lovely KT Doyle (thanks KT)

date October 2010

location Emporium Hotel, Brisbane

images graphic design for the Bubble and Speak series by Design Front

Australian Design Museum

The inaugural Australian Design Museum Exhibition was held earlier this year in Sydney. The exhibition provided a unique opportunity to view and purchase iconic, limited and prototype works by Australian Designers.

Date February to March 2010

Location Shapiro Gallery, Woollahra

Curator Sarah King

Photo by Samantha Parsons includes: Elliot the Bookscreen, Siena the Bookblock Tables, an original ‘Wood Chair’ by Marc Newson (1986) and a ‘Big Held Mobile’ by I design things (2010).

Exhibition Postcard by Mark Gowing

Further information and online shop australian design museum


“Learn from yesterday, live for today, hope for Tomorrow” (Albert Einstein)

Tomorrow is more than just the day after today.  It is the future.  This installation took a look at how we as consumers, retailers and designers may address various environmental and social issues as we approach ‘tomorrow’.

A series of rooms were choreographed based on colour and lyrics from songs.  Each is a composition of furniture, accessories and found objects including some hand-made pieces from the Studio Sam’s Booksmith Range.

For each product/object a mini autobiography was written to explore their ‘lifecycle’; origin, materiality and outlook for their future.   The products came from different generations and had varying degrees of ‘value’.  Some were prized for their design, some were respected for their durability, some were treasured as ‘collectables’, some were appreciated for their clever reuse of materials and some were esteemed for their low environmental impact and social responsibility.  Visitors were encouraged to engage, discover and reassess the value of things and consider possible new ways of using, collating and enjoying the things they buy and those they already have at home.

Date November 2009 to January 2010

Location Corporate Culture, Brisbane

Curator Samantha Parsons

Photographer Geoffrey Marsh, Pride of Joy Photographics, 0438 455 301

A family Christening

Date 2010

Occasion Sam was commissioned to make 6 Standard Sienas and 9 mini Sienas for a baby christening in Sydney Australia.  The Sienas were used as vases and table ornaments accompanied by an amazing array of flowers.  Coloured kids and flower books were sourced especially for the occasion.

Event Organiser Pret-a-party

Photography Pret-a-party

Brisbane Writers Festival

Date September 2009

Location State Library of QLD, Brisbane, Australia

Products on show Elliot the Bookscreen was selected as the backdrop to speakers at the 2009 BWF. Quite a suitable application!  Photo adjacent taken on opening night.

Photograph Brisbane Writers Festival

Design Made Trade 2008

Date 17-20 July 2008

Location Royal Exhibition Buildings, Melbourne, Australia

Products exhibited Elliot the Bookscreen, Siena the Bookblock Tables and the Betty Blue Range

Photographers Peter Bennetts (top) and Mat Moore (bottom images)


ExtraOrdinary: New ways of presenting and understanding contemporary design through the work of Tasmanian and interstate designers. The designers were chosen because of their selection and use of materials and their active re-examination and reordering of the ordinary.

Date May to June 2007

Location Carnegie Gallery, Hobart, Tasmania, Australia

Products exhibited Bookscreens and Floorscape

Other exhibitors Mathew Butler (Zaishu), Zoe MacDonell, Richard Skinner, Sally Brown, Tomoko Taira.

Photographer Peter Whyte

Melbourne a Milano


The City of Melbourne and the National Design Centre selected Bookscreen as one of 11 products to represent Melbourne Design at this significant cultural, business and design mission to Milan

Date February 2007

Location Design Central held at 3rooms Boutique Hotel,10 Corso Como, Milan, Italy

Products exhibited Paul the Bookscreen

Other exhibitors Simone LeAmon, Third Drawer Down, Moth Design, McFarlane Design, S!x, Ryan Whelan, Do It Baby, Ann-Maree Willett, Fashion Incubator and Sonya Pletes

Photographer National Design Centre



Literarte: (n) a poetree of flying birds and colourful screens created from recycled books. Part of WOW during the State of Design Festival 2006. The Literate installation was created in collaboration with Russell Bryant who created the sgraffito woodcut artwork and flock of suspended, book sculptures evoking avian flight.

Date October 2006

Location GPO, Melbourne, Victoria, Australia

Products exhibited Bookscreens (Paul and Brooke)

Other exhibitors as part of WOW: Eness (The Unwired Light Garden), Spacecraft, Zaishu, Lightly, Daniel Barberra, Gregory Bonasera, Cloud Design, Cube Konstrukt, Niche media, Jo Wilson, Nick Rennie, Anthony Dann, Dhiren Bhagwandas and others…

Photographer Peter Bennetts

Illustration, etching and flying books Russell Bryant

Milan Furniture Fair


Floorplay was exhibited on the Stand of DearKids (Italian manufacturer of Childrens Furniture) at the prestigious Milan Furniture Fair

Date April 2006

Location Milan, Italy

Products exhibited Floorplay

Photograph provided by DearKids