In February 2010 Sam was awarded a Creative Sparks Grant to design a range of furniture. The result was Outee.

The project was proudly supported by and received financial assistance from both the Brisbane City Council and the Queensland Government through Arts Queensland.

Top 10 Forces and Faces

Publication DQ 37

Date Autumn 2010

Article DQ’s Top 10 Forces and Faces in Design

Each year DQ (Design Quarterly) magazine selects a group of 10 people “across myriad fields” that they feel “have achieved outstanding results in their practice”.  We thank them for including Studio Sam in their 2010 selection.

Australian Design Museum

The inaugural Australian Design Museum Exhibition was held earlier this year in Sydney. The exhibition provided a unique opportunity to view and purchase iconic, limited and prototype works by Australian Designers.

Date February to March 2010

Location Shapiro Gallery, Woollahra

Curator Sarah King

Photo by Samantha Parsons includes: Elliot the Bookscreen, Siena the Bookblock Tables, an original ‘Wood Chair’ by Marc Newson (1986) and a ‘Big Held Mobile’ by I design things (2010).

Exhibition Postcard by Mark Gowing

Further information and online shop australian design museum


“Learn from yesterday, live for today, hope for Tomorrow” (Albert Einstein)

Tomorrow is more than just the day after today.  It is the future.  This installation took a look at how we as consumers, retailers and designers may address various environmental and social issues as we approach ‘tomorrow’.

A series of rooms were choreographed based on colour and lyrics from songs.  Each is a composition of furniture, accessories and found objects including some hand-made pieces from the Studio Sam’s Booksmith Range.

For each product/object a mini autobiography was written to explore their ‘lifecycle’; origin, materiality and outlook for their future.   The products came from different generations and had varying degrees of ‘value’.  Some were prized for their design, some were respected for their durability, some were treasured as ‘collectables’, some were appreciated for their clever reuse of materials and some were esteemed for their low environmental impact and social responsibility.  Visitors were encouraged to engage, discover and reassess the value of things and consider possible new ways of using, collating and enjoying the things they buy and those they already have at home.

Date November 2009 to January 2010

Location Corporate Culture, Brisbane

Curator Samantha Parsons

Photographer Geoffrey Marsh, Pride of Joy Photographics, 0438 455 301

A family Christening

Date 2010

Occasion Sam was commissioned to make 6 Standard Sienas and 9 mini Sienas for a baby christening in Sydney Australia.  The Sienas were used as vases and table ornaments accompanied by an amazing array of flowers.  Coloured kids and flower books were sourced especially for the occasion.

Event Organiser Pret-a-party

Photography Pret-a-party

Brisbane Writers Festival

Date September 2009

Location State Library of QLD, Brisbane, Australia

Products on show Elliot the Bookscreen was selected as the backdrop to speakers at the 2009 BWF. Quite a suitable application!  Photo adjacent taken on opening night.

Photograph Brisbane Writers Festival

Paper Installation

Date 2009

Project Paper Installation (commission) for Clara Display Suite, Melbourne, Australia.  Included Siena the Bookblock Tables, Mini Sienas, a Mini Bookscreen and hand stitched paper sculptures

Stylist Megan Morton

Photographer Tim James (

Celebrating Paper

Publication Sunday Age Newspaper, M Magazine, Melbourne, Victoria

Date 2 August 2009

Product Siena the Bookblock Table

Paper Works

Publication Inside Out, Australia

Date July August 2009

Article Paper Works

Author Lara Hutton

Product Mini Bookscreen

Ish Singapore

Publication Ish Magazine, Singapore

Date June 2009

Article The Alchemist’s Touch

Special feature on Australian Designers.