Yarn Yurts

Sam was engaged by C&K to create a temporary breakout lounge and creative activity for their 2018 QLD Early Education and Care Conference at the Brisbane Convention and Exhibition Centre.

The lounge, titled the ‘Yarn Yurts’, was created to celebrate the conference themes of: cultural diversity and inclusivity; inspiring imagination; and cultivating language.  It was provided to spark conversation, the sharing of ideas during and after the conference and to promote peer to peer learning, collaboration and a sense of community amongst the 800 delegates.

The space was inspired by the floor living cultures of the world.  Gathering and residing on the floor for everyday activities such as eating, cooking, resting, socialising and crafting is a common tradition between cultures around the world. Sitting on the floor is one of our most natural positions (being a favourite with children) and there are many benefits.

The ‘Yarn Yurts’ lounge was set amongst artisan made yurts on a bed of floor rugs.  It provided a casual space for delegates to relax, have a yarn and contribute to a collective, modular artwork using the global languages of colour, pattern and smiling.

For more images please visit us on instagram @studioussam and #yarnyurts.

photography Sam Parsons

Jurassic Jungle

Several years ago now Sam created and facilitated a kids workshop at the Queensland Museum titled ‘Jurassic Jungle’.  The workshop ran during school holidays and coincided with the Explore-a-saurus exhibition.  For more images please visit us on instagram @studioussam.

Millions of years ago when the dinosaurs perished so did a vast majority of the plants they ate and the habitat they lived in.  What would their landscape have looked like? Lush, tall, jungle like? What plants would have flourished?

Using paper and cardboard help craft and watch the jungle grow.  Who knows the dinosaurs may even come to visit!

photography Samantha Parsons

Bespoke Bookscapes

Sam was invited to participate in the QLD Museum’s 2013 ‘Bespoke’ exhibition.  Sam designed and developed a new series of works titled ‘Bookscapes’, which explored interior surface topography.  The pieces were a culmination of Sam’s design background and her passion for folding, colour, fabrics and form generation.  These undulating wall surfaces, like Bookscreen, utilised discarded hardback book covers.

photography Sam Parsons

Bubble and Speak

The DIA invited Sam to be a speaker at their ‘Bubble and Speak’ Breakfast series.  Each seminar features guest speakers from some of Australia’s most interesting and established design professionals from a broad range of design-related disciplines.

During her presentation Sam talked about how Studio Sam started and some of her experiences and creative processes.  Sam also presented a range of Studio Sam’s interior design projects and 3 of the studio’s key product ranges.

date October 2010

images graphic design for the Bubble and Speak series by Design Front

Australian Design Museum

The inaugural Australian Design Museum Exhibition held in Sydney provided a unique opportunity to view and purchase iconic, limited and prototype works by Australian Designers.

Date February to March 2010

Location Shapiro Gallery, Woollahra

Curator Sarah King

Image Exhibition postcard by Mark Gowing


“Learn from yesterday, live for today, hope for Tomorrow” (Albert Einstein)

Tomorrow is more than just the day after today.  It is the future.

A series of rooms were choreographed at Cult, Brisbane by Sam based on colour and lyrics from carefully selected songs.

Several hand-made pieces from the Studio Sam’s Booksmith range were included along side designer pieces from the Cult collection.

Sam wrote a mini biography for each object on display as a means of exploring their possible ‘lifecycles’ and encouraging visitors to reassess the value of things. Some of the objects were prized for their design, some were respected for their durability, others were treasured as ‘collectables’ or appreciated for their social responsibility.

Date November 2009 to January 2010

Photographer Geoffrey Marsh, Pride of Joy Photographics

A family Christening

Date 2010

Occasion Sam was commissioned to make 6 Standard Sienas and 9 mini Sienas for a baby christening in Sydney.  The Sienas were used as vases and table ornaments accompanied by an amazing array of flowers.  Books were sourced especially for the occasion.

Event Organiser and Photography Pret-a-party

Brisbane Writers Festival

Date September 2009

Location State Library of QLD, Brisbane, Australia

Products on show Elliot the Bookscreen was selected as the backdrop to speakers at the 2009 BWF. Quite a suitable application!  Photo adjacent taken on opening night.

Photograph Brisbane Writers Festival

Design Made Trade 2008

Date July 2008

Location Royal Exhibition Buildings, Melbourne, Australia

Products exhibited Elliot the Bookscreen, Siena the Bookblock Tables and the Betty Blue Range

Photographers Peter Bennetts (top) and Mat Moore (bottom images)


Literarte: (n) a poetree of flying birds and colourful screens created from recycled books.

Part of a collective exhibition the Melbourne GPO during the State of Design Festival 2006. The Literate installation was created in collaboration with Russell Bryant who created the sgraffito woodcut artwork and flock of suspended, book sculptures evoking avian flight.

Products exhibited Bookscreens (Paul and Brooke)

Photographer Peter Bennetts