Musing Sustainability

‘Sam Parsons: Musing on a Sustainable Practice’ was a special feature on the Craft Australia blog in 2011.

This is what I had to say:  “To me sustainability goes beyond material selection, recycling and minimizing environmental and social impacts. These should go without saying.  To me sustainability is about asking the bigger questions. Do we really need more designer furniture?  Does the design contribute something worthwhile?”

“As a designer I grapple with questions like these on a constant basis.  I am consequently committed to designing solutions that have real purpose, respond to everyday needs, are adaptable, contribute to the quality of life, can transcend transient fashion and importantly challenge society’s ‘throw away’ mentality”.

Please read more at Craft Australia Sustainability Forum

Thank you Belinda for inviting me to participate.

Part of a Collection

article Well Played

publication Inside Out, May-June 2011

product featured Mini Bookscreen

photographer, sylist and author respectively Derek Swalwell, Jason Grant, Carrie Hutchinson

The article features the Elsternwick home of creative pair Dean and Tanya Cherny.  Dean has been an “avid art collector” for 13 years.  A Mini Bookscreen is in some great company with paintings by David Bromley and Tim Storrier.  The “house relies primarily on a white palette, but strong colour is introduced in dramatic artworks and accessories”.  The Mini Bookscreen’s bright colours pop on top of a  custom designed, dark timber shelving unit in the living room.

Peppermint Interview

article Indie Insights: Studio Sam

publication Peppermint magazine, Autumn 2011

author Jess Noble

We felt very privileged to be interviewed by this sustainability focussed magazine who showcase “the best in eco and handmade design from Australia and the rest of the world”.

Sam heard Kelley Sheenan the editor/publisher present at Bubble and Speak in 2010 and really admired her work and commitment to sustainability.


Asia Pacific Designers

article External Influence

publication Surface Asia, February 2011, Issue 02

author Anne-Maree Sargeant

Anne-Maree, with an ongoing quest for unearthing originality, identified Sam as one of five Australian designers “who’ve got the goods”.  The 4 other designers included Alexander Lotersztain, Trent Jansen, Tomek Archer and Simone LeAmon. The article was included in a special feature showcasing 20 emerging Asia Pacific designers.


Dana from the design blog, Yellow Trace, interviewed Sam and asked a range of interesting questions including: What you are seeking to portray in your work? What is fundamental to your practice – your philosophy and your process? What are some of your methods to staying motivated, focused, and expressive? Apart from your work, what other interests or hobbies do you have? What is your most treasured belonging?

link please read the interview to find out my answers!

Thank you Dana for including Studio Sam on your inspiring blog.  I really enjoyed the interview and sharing some different information about myself and Studio Sam.

Top 10 Forces and Faces

article DQ’s Top 10 Forces and Faces in Design

publication DQ 37, Autumn 2010

Each year DQ (Design Quarterly) magazine selects a group of 10 people “across myriad fields” that they feel “have achieved outstanding results in their practice”.  We thank them for including Studio Sam in their 2010 selection.

Paper Works

publication Inside Out, Australia, July August 2009

We love this styling and photography by Vanessa Colyer Tay and John Dennis respectively featuring our Mini Bookscreen.

Ish Singapore

article The Alchemist’s Touch

publication Ish Magazine, Singapore, June 2009

We were grateful to be included in a special feature on Australian Designers in this international magazine.

Before + After

article Modern Times

publication Vogue Living (Australia) Before + After,  Autumn / Winter 2009

author Annemarie Kiely

project West Footscray Residence by Studio Sam

Eco Modern

article Brave New World, Eco Modern: The Hottest Trend in Design

publication Inside Out, Australia, January / February 2008 (No. 71)

author Heidi Dokulil

product featured Siena the Bookblock Table

Even thought this photo is 10 years old now we think it has stood the test of time!